Film and Video auditing
Increased efficiency for more videos
The demand for videos has clearly risen. Yet restricted budgets restrain an increase in productions.
Our team of experts helps to allocate video budgets more efficiently to produce more videos.
Based upon our production experience we formulate tailored recommendations towards the involved agency and client.
Dr. Stefan Graeser, Managing Director
We offer either standardized audits or individual consulting sessions. Our standardized audits are based upon the following steps.
The standardized Auditing Process
- Our certified auditor conducts an analysis of the framework contract of the client and agency.
- We request all relevant written informations to perform our KPI based audit.
- Guided interviews provide us with additional informations.
- After the first half of the audit we inform in an executive summary agency and client about our findings.
- At the end of the audit we communicate recommended actions based upon our findings. We present them personally to both parties involved in a joint meeting.
Our consultants are available for either standardized audits or individual sessions.
Dr. Stefan Graeser, Managing Director
Auditing FAQs
Why video auditing?
Video productions are the single most expensive service in creation. They are in advertising the #1 cost driver after media spendings. A dedicated audit may therefore approx. reduce the client spendings by 30-40% while maintaining the quality.
Why a certified auditor?
Our certified auditor enables us to review confidential information. As a licensed auditor he fulfills all legal requirements to provide us with only audit relevant informations while obliging confidential clauses.
What outcome can the client expect?
We communicate our findings to both parties involved after the first half of the audit. At the end of the audit we also present recommended actions that reduce production costs by approx. 30-40%.
Is a media audit the same?
While media audits aim at the media spendings, our video audit is focused entirely on video productions, the cost driver #1 of the creation department. This is an unique service in Germany and Europe as of 2023.
How long does the audit take?
According to our approach, we audit the entire annual video production. As an ex-post analysis this takes three months. However, other time frames and individual consulting sessions are available on request.
Can you estimate the costs?
Our costs for the standardized audit depend upon the volume of the annual video productions. By relying on a fixed volume based percentage, we guarantee predictable costs. Individual consulting sessions are based on a day fee.
Does the client need to change the agency?
It is our approach to improve the relation between leading agency and client. Therefore we don’t recommend a change.
How do you guarantee the quality remains the same?
Our KPI driven audit is mainly focused to improve the communication between the partners and improve workflows. We value the artistic component of the productions and don’t recommend any changes that touches the artistic approach.
Which categories and KPIs is the audit based upon?
We analyze eight categories, including e.g. communication, integration, digitalization, technology and utilization. Several KPIs are aligned to each category in order to evaluate the video production’s performance.